Default Settings for the Leaderboard
Unamo Social Media’s Leaderboard is where you can find out who is influencing the conversations about your keyword.
By default, Leading Authors top the page and rank according to their popularity. Leading Authors are your influencers. A Leading Author’s Popularity Score is calculated by adding together the Popularity Score for each mention containing your keyword.
We calculate Mention Popularity Score by combining like, comment, and share scores. Comments and shares are weighted as they take more effort. Comments are worth 4 points each and shares are worth 16 points. For example, a mention that has 67 likes, 4 comments, and 2 shares has a popularity score of 115.
So, the Popularity Score equation for that mention is: (4 * 4) + (16 * 2) + 67 = 115
Now, let’s say an influencer has made 4 main mentions containing your keyword. We add together all four Popularity Scores to get the aggregate Popularity Score for that Influencer.
Filtering Inside the Leaderboard Section
At the top of the Leaderboard page, you have the same set of filtering options as in the “Mentions” section. You can filter by mention type and date range.
You can also select the “Edit topic” option to go back to your original query so you can make adjustments.
By selecting “All mentions” you will see a drop-down list of filtering options including:
- All Mentions
- All Main Mentions
- All Comments
- Comments With Keywords
- Comments Without Keywords
- Mentions and Comments With Keywords
By clicking on the date range box, you will see a drop-down list of date filtering options including:
- Last 24 Hours
- Last Week
- Last Month
- Last Year
- Custom Dates
By default, the tool shows you leaders from the last month. So, you can see who has been leading the conversation for the previous 30 days. To get historical data dating back further than 30 days, you need to purchase it as an add-on.
The final button at the top of the page allows you to export your data as a list or a chart.
The next filter bar allows you to filter by “Leading Source,” “Leading Words,” and “Leading Mentions.” Selecting one takes you directly to that section of the Leaderboard. Alternatively, you can scroll down the page to see each section in order.
Finally, you can filter by social channel. The default setting is for all social channels, including Facebook, Twitter, Instagram, and YouTube.
By clicking on one, you will see Leading Authors for that platform only. You can also select two or more to see Leading Authors from multiple platforms.
Sorting Leading Authors
You can also sort Leading Authors by “Popularity,” “Most Reached,” and “Most Mentions.”
Reach for Leading Authors is based on the potential reach of the author plus the potential reach of each of their mentions.
Mention reach on social media is the number of people who can potentially see a post or comment. Because each social platform is different, we calculate reach differently for each.
But, the basis for reach calculation has to do with the percentage of followers who can see the post plus the potential number of followers who can see interactions with the post.
Metrics for Leading Authors
Inside each Leading Author box, you’ll see the profile picture of the Author and their name. Clicking on the name takes you to their social media account.
Underneath the name is an icon depicting the social network where they left mentions. In the example you can see that both Authors made mentions on Instagram. The number to the right of the icon shows you the Number of Mentions.
The second metric with the eye icon is “Potential Views.” Potential views is a literal metric based on the number of followers the influencer has. You have 50 followers, then logic follows that 50 people could potentially view your content.
The third metric is “Reach on Social Media.” As mentioned above, reach is calculated by the potential reach of the author plus the potential reach of each of their mentions.
The star icon is the Popularity Score for the Author. Finally, the money icon is the “Estimated Ad Equivalent” for the Author. Estimated ad equivalent is a metric that shows you how much money you would have to spend on advertising to get the same amount of exposure as an influencer.
On the far right-hand side of each Author Box you will see options to “Exclude” the entry from your findings or to “Check” the Author. Checking the Author allows you to notify others on the platform that you’ve dealt with an author.
At the bottom of the Leading Authors section, you can also select “See more” to see more Leading Authors. You can also “Check” Authors as you’re scanning them and then hit the “Exclude” button at the bottom of the page to exclude Authors in bulk.
The final button on the right-hand side of the page is the “Export data” button. Clicking it will allow you to create a .xlsx file for your data. To use this function, make sure that you allow pop-ups for Unamo Social.
Metrics for Leading Sources
The Leading Sources section of the Leaderboard will show you which social media networks are leading sources for mentions containing your keyword(s).
You can filter leading sources by:
- Most Mentions (Default)
- Most Reach
You can select filter options by clicking on the “Most mentions’ drop-down menu on the right-hand side of the page. By selecting “See more,” you can see more social channels.
The number next to the speech bubble icon is the Number of Mentions on that channel. The second number is the “Reach on Social Media” for all mentions on that channel. The number next to the star icon is the total Popularity Score for mentions on that channel.
The Leading Source Popularity Score is calculated by adding together all likes, comments, and shares from mentions on that channel.
To be added.
Leading Mentions is the last category in the Leaderboard section. Here you can see Main Mentions ranked by their Popularity Score. You can filter mentions by:
- Most Liked
- Most Reached
- Most Comments
- Most Shared
To filter, select the drop-down menu marked “Sort by” on the upper right-hand side of the section. The default setting is “Popularity.”
Main mentions in the “Leading Mentions” category have the same layout and metrics as Main Mentions in the Mentions section of Unamo Social Media.
At the bottom of the Leading Mentions section, you can “Check all mentions,” “Uncheck all mentions,” or exclude authors and messages. You can also select “See more” to see more leading mentions.