What are SERP Features?
SERP features are featured results in the search engines that differ from normal organic results.
SERP features allow users to quickly grasp relevant information about your website and provide structured ways of data dispersal to solve user problems right there on the SERPs.
What are the benefits of ranking for a SERP feature?
SERP features tend to provide excellent click-through-rates (CTRs) and thus drive a lot of traffic. Although CTRs will vary depending on the type of SERP feature, the position it has on the page, and the other relevant results placed on the page, they simply draw searchers’ attention, so are more likely to be clicked on in comparison to plain organic results.
How to rank for a SERP feature?
Not every SERP feature is equal. Some need to be paid for, others you need to optimize your content for, and others you simply cannot have linked to your website.
Features which can be obtained through optimization are:
- Local Packs
- Local Teaser Packs
- Related Questions
- Featured Snippets
Other SERP features either require a strict set of rules (In-depth Articles and News Boxes) or the rules of appearing on them are simply unknown or never really certain (Knowledge Panels, Graphs, or Cards).
Learn more about best practices of ranking for different SERP features.
Monitoring SERP Features in Unamo SEO
You can monitor majority of SERP features and see for which ones you’re ranking for (own) with Unamo SEO.
SERP Features we support and we can check if you own:
- Featured Snippet
- Local Pack
- Phone (mobile)
- Reviews / Ratings
- Featured Video
- News / Top Stories
- Search Box
- Map Box
- AMP (requires enabled SERP screenshots)
- In Depth Article (requires enabled SERP screenshots)
SERP Features we support but we cannot check if they link to your website:
- Local Teaser Pack
- Answer Box / Instant Answer
- Breadcrumbs (requires enabled SERP screenshots)
- Knowledge Card
- Knowledge Panel
We display the data in the Rankings Section and on the SERP Features Timeline.
Within the Rankings Section, a “Features” column will show you:
- In grey, which SERP features are present on a SERP with the keyword you’re tracking (not owned)
- In green, for which SERP features you are actually ranking (owned).
You can see how two first SERP features from the box look like in the SERPs below:
We display for you those SERP features that appeared within first 10 pages of Google, i.e. 100 first results.
Note: If you purchase the SERP Screenshot add-on, you'll be able to see all 100 results for the specific query, along with all present SERP features and those you are actually ranking for (own).
SERP Features Timeline
Furthermore you can see a timeline of when your keywords were ranking as SERP features to pinpoint any increases or loss in traffic. It also helps you realize when is the time to go back to your content and make tweaks so that you can regain the SERP feature you've lost.
In this view you'll be able to see all your keywords on the one month long time line. SERP features are presented twofold:
- Thin line - features present in the SERPs, so not owned by you
- Thick line - features you rank for, so those you own
In the example above you can see that we've secured a featured snippet for the keyword “google rich snippets” many times in the past. We lost it, however, for 2 days on November 5, 2017.
You can filter the timeline by:
- Types of SERP features
- SERP features' ownership