What is keyword ranking?
Keyword ranking is the position of a keyword in search results generated by a search engine. The smaller the number, the higher the position - Position 1 being the best ranking that you can get for search results.
Why Does Keyword Ranking Matter?
When it comes to SEO, you want your website’s content to have the best visibility in the search engine results pages (SERPs) to capture most of the search traffic that comes with the keywords you’ve targeted - be it paid or organic. If you’re placed at the top of the SERPs due to the hard successful work you’ve done in SEO, your conversion rates and traffic would generally be much higher than those ranked after Position 5. Learn how Wayfair experienced a big change when they went up to Position 1 in Google.
However, with the changes done to Google AdWords in early 2016, Google now displays four advertisements (instead of three) and has removed the ad placements on the right completely. This means that even if you rank at Position 1 for organic search results, you will still have to compete with paid advertisements. You might not have the best click-through rates as a result of these advertisements being placed above your organic position for a keyword.
How Do You Improve Your Keyword Ranking?
To get the best positions in search results for your content, you have to:
- Understand your target audience
- Do thorough keyword research
- Create valuable content that targets selected keywords that are relevant to your product or service
If you have an advertising budget to work with, you can leverage on pay-per-click (PPC) advertising for your keywords too. Learn what the PPC trends are and create your own PPC campaigns to get the best out of your selected keywords for your content.
Understand what search ranking factors matter in 2016 and work towards improving your keyword rankings through SEO for your website’s success.